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#OPTIMIZE IMAGES ON WEBSITE CODE#

This method of internal link building sends an additional signal to Google about the subject matter and relevancy of a particular image.īy implementing these image optimization tips, you will greatly improve the chances that your images show up in the search results, which can translate to greater visibility, more clicks and more traffic for your website. For example, you could link to the image of the German Shepherd puppy with the anchor text “check out this really cute picture of my German Shepherd puppy” on a separate page of your website. Here are six tips to help you effectively optimize your website images for SEO.Ħ) Link to your images with descriptive anchor text links – Although this is not a common practice, building links to your images with hyperlinked, keyword-rich anchor text is a very effective image optimization technique. So to aid search engines in identifying your images, you need to tell them what they are through image optimization methods.

#OPTIMIZE IMAGES ON WEBSITE CODE#

What they do see (and crawl) is text, specifically the HTML code of your website. So having your website images displayed prominently and frequently in the search results gives you the opportunity to get more clicks and drive more traffic to your website.Īs I mentioned earlier, search engines don’t have eyes, so they can’t see images and interpret their visual aspects. According to study by, about 10 percent of Google’s visitors use the image search page. In addition to the Universal SERPs, a large percentage of searchers also use Google’s image search function to find pictures and discover image content. Image optimization greatly increases the chances that Google will integrate your pictures into the search results and rank them highly. So the reason for optimizing your website images for SEO should be pretty clear by now. Now, whether you know it or not, many searchers click on images in the blended SERPs.

Image prominence: The placement of the images is also important they live above the fold and occupy the top spot, so they are seen immediately by users.

Prevalence of images: This particular result contains seven different images, demonstrating the growing trend of a higher ratio of images to text results in the Google SERPs.

There are two key elements worth noting about these blended results: To demonstrate this, I ran a search query for “German Shepherds” and here are the results. Images were also integrated into the Universal Search Engine Results Pages (SERPs) as well. With the introduction of Universal Search in 2007, Google began blending news, video, shopping and local listings into the traditional text results to create a better user experience. To help search engine spiders SEE your images, you need to practice a technique called “image optimization.” So how do you go about optimizing images for SEO, and is image optimization really necessary? Read on for the answers to those questions. In fact, search engines have no idea what a picture is unless you tell them what it is.

When it comes to images, many Website owners don’t realize that search engine spiders (robots that crawl the Web and gather information for search engines) can’t actually SEE the pictures on your site.